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SEO and GEO strategies from nine experts at Sydney SEO Conference 2026
Nine SEO and GEO experts spoke at Sydney SEO Conference 2026. I watched all 3.5 hours: trust beats relevance, 95% of AI citations are junk, and they disagree.
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Showing 27 articles
Why startup playbooks stop working: context, cold outreach, and the traffic nobody can predict
Startup playbooks fail when the context changes. Amir Nurmagomedov and I unpack why cold outreach flopped once and worked later, and why AI traffic is next.
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Google Just Put Preferred Sources Inside AI Overviews. Here's How to Get Picked
Google now ships an official Preferred Sources button you embed in two lines of HTML. Here is what changed in August 2026 and how to get readers to pick you.
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He Built Four SaaS Startups. Sold Two. Killed One. The SaaS Playbook of Amir Nurmagomedov
Amir Nurmagomedov sold two SaaS products at about 3.5 times ARR, shut down another, and built CompanyEnrich with a lean three-person team.
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The Three-Layer Content Checklist: Commodity, Information Gain, and GEO Mechanics
Commodity content fails. Information gain affects ranking, while GEO mechanics affect citation. Use this three-layer checklist before publishing.
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Building a Bootstrapped RegTech SaaS: Inside the Efilli Story with Şefik Yunus Özcan
Efilli’s co-founder explains how a failed automation pivot became a profitable consent platform serving 2,900 websites and 510 paying customers.
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Image Metadata for Google AI Overviews: The GEO Guide to Better CTR
Learn how primaryImageOfPage, Open Graph images, and schema markup influence the thumbnails Google selects for search results and AI Overviews.
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How I Built a Free File to Markdown Converter: PDF, DOCX, Images to Markdown
See how markdown.new converts PDFs, DOCX files, spreadsheets, images, and other formats into clean Markdown for LLM and RAG workflows without signup.
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What Is markdown.new and How Does It Convert Any URL into Clean Markdown?
See how markdown.new turns webpages and common file formats into clean, AI-ready Markdown with a Cloudflare-based fallback system and no API key.
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The $100M Decision: Intercom's CPO at SaaStr Explains Why Most SaaS Companies Won't Survive AI
Intercom CPO Paul Adams explains the company’s AI shift, its decision to move most R&D to Fin, and what the change means for SaaS product teams.
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How to Build a Great AI Product: Insights from Aytekin Tank (Jotform Founder)
Jotform founder Aytekin Tank shares lessons from two years of building AI products, covering product decisions, team learning, and customer needs.
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Recover AI-Generated & Hallucinated Links: What They Are and How to Recover It?
AI chatbots can send visitors to URLs that do not exist. Learn how to find that traffic and recover it with redirects, Fix404.dev, or a custom system.
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Subdomain vs. Subdirectory for Blogs, Docs & Showcases: How I Decide (After 15+ Years in SEO)
A practical framework for choosing a subdomain or subdirectory for blogs, docs, and customer stories, with migration checks and real examples.
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5 Ranking Lies Google Told—And How the DOJ Trial Proved Them Wrong
Google’s antitrust trial exposed five contradictions about clicks, domain authority, Chrome data, and other ranking signals. See the evidence behind each.
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DHH on AI’s Role in Learning, Building, and Staying Human — My Key Takeaways
DHH reflects on AI, learning, craftsmanship, and why Basecamp and HEY prioritize simplicity over scale, with takeaways from his six-hour interview.
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How Scrape.do Scaled from Side Project to 500M Daily Requests - Founder Batuhan Özyön Shares the Journey
Scrape.do founder Batuhan Özyön explains how a side project grew to handle 500 million daily web requests, including the product and growth decisions.
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Growing through experimentation: a conversation with Metehan Yeşilyurt
Metehan Yeşilyurt, Growth Marketing Manager at AppSamurai, shares successful and failed growth experiments and the lessons he took from both.
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Jotform Growth Story - Evren Bayraktar - VP of Growth
Jotform VP of Growth Evren Bayraktar discusses user-led growth, SEO, AI product work, and the testing culture behind the company’s expansion.
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The rise of vertical AI agents: How industry focus beats general AI?
Focused AI systems can outperform general tools in industry workflows. See the accuracy, growth, and product arguments behind vertical AI agents.
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From near-death to $100 million ARR: how apollo.io transformed from sales-led to product-led growth
Learn how Apollo.io moved from sales-led to product-led growth and reached $100 million ARR with a lean team in a crowded sales technology market.
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AI Adoption at work, explained. 💼 🗞️
See how AI is changing work across industries, the skills teams need, and the risks and opportunities professionals should assess as adoption grows.
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AI Agents, explained. 🧠
AI agents can plan and act across tools. This guide explains how they work, where teams use them, and the reliability, safety, and control issues involved.
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Google search algorithm leaks: 54 key ranking factors (detailed analyses)
An evidence-based analysis of 54 notable Google ranking factors found across search algorithm leaks, with context on what each signal may mean for SEO.
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Zero-volume keywords: what 184 impressions taught us
Our “php popup” query showed 0–10 searches in Ahrefs, then earned 184 impressions and 56 clicks in 28 days. Use this workflow to find worthwhile terms.
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Google SERP CTR manipulation experiment (+45h research & practice)
An education-only Google search experiment examines whether click-through behavior can affect rankings, based on more than 45 hours of testing.
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From zero to 150k/month: a programmatic AI SEO experiment
A firsthand programmatic SEO experiment shows how AI-generated content grew from zero to 150,000 monthly visits, including the method and risks.
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The journey of managing a 60% SEO traffic drop on Popupsmart.com
A firsthand account of Popupsmart’s 60% organic traffic loss after Google updates, the recovery work, and the decisions that helped traffic return.