How AI search is changing SEO: agents read 50 sites, page two counts, and tracking isn't enough
AI search is changing SEO: agents read 50 sites where people read three, rank tracking loses accuracy, and information gain decides which pages AI cites.
Independent growth research
AI-powered growth marketing strategies, case studies, and experiments for growth marketers and entrepreneurs.
Field-tested SEO, AI search, and B2B growth ideas from an operator who builds, measures, and publishes the results.
About GrowthMarketing.ai
GrowthMarketing.ai publishes operator-led research on AI search, SEO, and repeatable B2B growth.
About Emre Elbeyoglu
Founder, GrowthMarketing.ai
Emre is a growth marketer, maker, and entrepreneur with 15 years in SEO and growth. He reverse-engineers data to understand how search engines and AI ranking systems choose what to surface, then applies those findings to customer acquisition and product growth.
He co-founded Flatart in 2013 and worked with Investing.com, Rakuten, and EuroDNS. In 2019, he launched Popupsmart, an AI-powered CRO platform used by 600+ clients, followed by LiveChatAI in 2023. WIRED covered LiveChatAI’s use of GPT-4, Llama, and Mistral.
His research focuses on how technology stacks reveal buyer intent, budget, and readiness. This approach tripled demo requests for his SaaS, as detailed in an Indie Hackers case study. He launched GrowthMarketing.ai in 2024 to publish the experiments and results behind his work. View Emre’s full profile.
Quick facts
- Publishing schedule
- Every week
- Cost
- Free and paid content available
- Who it’s for
- Growth marketers, entrepreneurs, tech enthusiasts, and B2B SaaS builders
Core topics
- AI-powered growth marketingHow AI is changing growth marketing strategies.
- SEO experimentsThe latest SEO trends and techniques, tested in depth.
- Case studiesReal-world examples, results, and success stories.
- InterviewsInsights from industry experts and thought leaders.
- Free premium toolsResources designed to help you stay ahead.
Jotform's AI adoption strategy: the five-times rule, Vibe Coders, and B2B SaaS growth advice
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Is SEO dead? Jotform's VP of Growth on AI Overviews, llms.txt and Markdown
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Adding too many features cost us 1.5 years: the Popupsmart V2 lesson
Adding too many features to Popupsmart cost us 1.5 years. The V2 migration we forced on users, the investor advice we refused, and what I'd do instead now.
SEO and GEO strategies from nine experts at Sydney SEO Conference 2026
Nine SEO and GEO experts spoke at Sydney SEO Conference 2026. I watched all 3.5 hours: trust beats relevance, 95% of AI citations are junk, and they disagree.
Why startup playbooks stop working: context, cold outreach, and the traffic nobody can predict
Startup playbooks fail when the context changes. Amir Nurmagomedov and I unpack why cold outreach flopped once and worked later, and why AI traffic is next.
Updated
Google Just Put Preferred Sources Inside AI Overviews. Here's How to Get Picked
Google now ships an official Preferred Sources button you embed in two lines of HTML. Here is what changed in August 2026 and how to get readers to pick you.
Updated
He Built Four SaaS Startups. Sold Two. Killed One. The SaaS Playbook of Amir Nurmagomedov
Amir Nurmagomedov sold two SaaS products at about 3.5 times ARR, shut down another, and built CompanyEnrich with a lean three-person team.
Updated
The Three-Layer Content Checklist: Commodity, Information Gain, and GEO Mechanics
Commodity content fails. Information gain affects ranking, while GEO mechanics affect citation. Use this three-layer checklist before publishing.