SEO and GEO strategies from nine experts at Sydney SEO Conference 2026
Nine SEO and GEO experts spoke at Sydney SEO Conference 2026. I watched all 3.5 hours: trust beats relevance, 95% of AI citations are junk, and they disagree.
SEO
SEO & SEM articles
Read hands-on SEO and SEM tactics, ranking experiments, search analysis, and lessons drawn from more than 15 years of practical experience.
12 posts · SEO
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Google Just Put Preferred Sources Inside AI Overviews. Here's How to Get Picked
Google now ships an official Preferred Sources button you embed in two lines of HTML. Here is what changed in August 2026 and how to get readers to pick you.
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The Three-Layer Content Checklist: Commodity, Information Gain, and GEO Mechanics
Commodity content fails. Information gain affects ranking, while GEO mechanics affect citation. Use this three-layer checklist before publishing.
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Image Metadata for Google AI Overviews: The GEO Guide to Better CTR
Learn how primaryImageOfPage, Open Graph images, and schema markup influence the thumbnails Google selects for search results and AI Overviews.
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Recover AI-Generated & Hallucinated Links: What They Are and How to Recover It?
AI chatbots can send visitors to URLs that do not exist. Learn how to find that traffic and recover it with redirects, Fix404.dev, or a custom system.
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Subdomain vs. Subdirectory for Blogs, Docs & Showcases: How I Decide (After 15+ Years in SEO)
A practical framework for choosing a subdomain or subdirectory for blogs, docs, and customer stories, with migration checks and real examples.
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5 Ranking Lies Google Told—And How the DOJ Trial Proved Them Wrong
Google’s antitrust trial exposed five contradictions about clicks, domain authority, Chrome data, and other ranking signals. See the evidence behind each.
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Google search algorithm leaks: 54 key ranking factors (detailed analyses)
An evidence-based analysis of 54 notable Google ranking factors found across search algorithm leaks, with context on what each signal may mean for SEO.
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Zero-volume keywords: what 184 impressions taught us
Our “php popup” query showed 0–10 searches in Ahrefs, then earned 184 impressions and 56 clicks in 28 days. Use this workflow to find worthwhile terms.
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Google SERP CTR manipulation experiment (+45h research & practice)
An education-only Google search experiment examines whether click-through behavior can affect rankings, based on more than 45 hours of testing.
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From zero to 150k/month: a programmatic AI SEO experiment
A firsthand programmatic SEO experiment shows how AI-generated content grew from zero to 150,000 monthly visits, including the method and risks.
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The journey of managing a 60% SEO traffic drop on Popupsmart.com
A firsthand account of Popupsmart’s 60% organic traffic loss after Google updates, the recovery work, and the decisions that helped traffic return.