Adding too many features cost us 1.5 years: the Popupsmart V2 lesson
Adding too many features to Popupsmart cost us 1.5 years. The V2 migration we forced on users, the investor advice we refused, and what I'd do instead now.
Case Studies
Growth marketing case studies
Read real B2B SaaS and growth marketing case studies, with the strategies, decisions, results, setbacks, and lessons behind each company story.
4 posts · Case Studies
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The $100M Decision: Intercom's CPO at SaaStr Explains Why Most SaaS Companies Won't Survive AI
Intercom CPO Paul Adams explains the company’s AI shift, its decision to move most R&D to Fin, and what the change means for SaaS product teams.
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From near-death to $100 million ARR: how apollo.io transformed from sales-led to product-led growth
Learn how Apollo.io moved from sales-led to product-led growth and reached $100 million ARR with a lean team in a crowded sales technology market.
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The journey of managing a 60% SEO traffic drop on Popupsmart.com
A firsthand account of Popupsmart’s 60% organic traffic loss after Google updates, the recovery work, and the decisions that helped traffic return.