Firsthand work
Every article starts with a real campaign, product, dataset, interview, or experiment—not recycled advice.
The publication is built around evidence, clear constraints, and outputs that help marketers and founders make better decisions.
Every article starts with a real campaign, product, dataset, interview, or experiment—not recycled advice.
We examine how search engines, AI answer systems, and buyers respond before turning an idea into guidance.
Research is paired with methods, examples, and free tools that readers can apply to their own work.
The research is written and curated by Emre Elbeyoglu, a growth marketer, maker, and entrepreneur based in Ankara.

Emre has spent 15 years in SEO and growth. His approach starts with reverse-engineering data: studying how search engines, AI ranking systems, and buyers decide what to surface or choose.
He uses those patterns to acquire customers, improve conversion, and scale products. The same method shapes the experiments and tools published here.
Emre co-founded Flatart in 2013 and worked with Investing.com, Rakuten, and EuroDNS. He later co-founded Popupsmart, an AI-powered CRO platform used by 600+ clients, and LiveChatAI.
He studied Computer Technology and Information Systems at Bilkent University. His published case study explains how technology-stack data helped triple demo requests for his SaaS.