Adding too many features cost us 1.5 years: the Popupsmart V2 lesson
Adding too many features to Popupsmart cost us 1.5 years. The V2 migration we forced on users, the investor advice we refused, and what I'd do instead now.
Interviews
Founder and growth interviews
Read candid interviews with founders, growth leaders, and product builders about the decisions, systems, and lessons behind company growth.
10 posts · Interviews
Why startup playbooks stop working: context, cold outreach, and the traffic nobody can predict
Startup playbooks fail when the context changes. Amir Nurmagomedov and I unpack why cold outreach flopped once and worked later, and why AI traffic is next.
Updated
He Built Four SaaS Startups. Sold Two. Killed One. The SaaS Playbook of Amir Nurmagomedov
Amir Nurmagomedov sold two SaaS products at about 3.5 times ARR, shut down another, and built CompanyEnrich with a lean three-person team.
Updated
Building a Bootstrapped RegTech SaaS: Inside the Efilli Story with Şefik Yunus Özcan
Efilli’s co-founder explains how a failed automation pivot became a profitable consent platform serving 2,900 websites and 510 paying customers.
Updated
The $100M Decision: Intercom's CPO at SaaStr Explains Why Most SaaS Companies Won't Survive AI
Intercom CPO Paul Adams explains the company’s AI shift, its decision to move most R&D to Fin, and what the change means for SaaS product teams.
Updated
How to Build a Great AI Product: Insights from Aytekin Tank (Jotform Founder)
Jotform founder Aytekin Tank shares lessons from two years of building AI products, covering product decisions, team learning, and customer needs.
Updated
DHH on AI’s Role in Learning, Building, and Staying Human — My Key Takeaways
DHH reflects on AI, learning, craftsmanship, and why Basecamp and HEY prioritize simplicity over scale, with takeaways from his six-hour interview.
Updated
How Scrape.do Scaled from Side Project to 500M Daily Requests - Founder Batuhan Özyön Shares the Journey
Scrape.do founder Batuhan Özyön explains how a side project grew to handle 500 million daily web requests, including the product and growth decisions.
Updated
Growing through experimentation: a conversation with Metehan Yeşilyurt
Metehan Yeşilyurt, Growth Marketing Manager at AppSamurai, shares successful and failed growth experiments and the lessons he took from both.
Updated
Jotform Growth Story - Evren Bayraktar - VP of Growth
Jotform VP of Growth Evren Bayraktar discusses user-led growth, SEO, AI product work, and the testing culture behind the company’s expansion.